Search visibility built
on clinical precision.
How Tikz Media rebuilt Burjeel Medical City's technical foundation and content structure to turn a 100+ page specialty hospital site into a consistent source of qualified patient enquiries.
Before this engagement, our specialty pages were technically inconsistent and slow to index. Tikz Media rebuilt our metadata structure page by page and brought our Core Web Vitals from failing to passing across every priority specialty without touching our clinical content review process.
Marketing & Digital Lead · Burjeel Medical City
Fixing the foundation before scaling content.
A nine-month search programme built around technical control, intent and reporting.
Burjeel Medical City's specialty experience spans a large set of service and specialty pages. The engagement started with inconsistent technical signals, slow indexing and Core Web Vitals issues that could limit how efficiently priority pages were discovered and evaluated.
Tikz Media began with a technical audit and crawl mapping exercise, then prioritized high patient-intent specialty pages. Metadata, heading structure, schema and internal links were rebuilt page by page before scaling the process across the wider site.
Each monthly cycle follows a repeatable sequence: identify technical and search opportunities, implement the highest-impact changes, document the work, and provide client-ready reporting for marketing and clinical stakeholders.
The opportunity was bigger than content. The foundation had to work first.
Burjeel Medical City's search experience spans 100+ service and specialty pages. At that scale, inconsistent page signals can make technical quality, indexing and internal discovery harder to manage consistently.
The engagement identified Core Web Vitals and technical consistency as priority areas. Instead of rewriting content first, the work started by understanding crawl, indexation, rendering, structured data and internal-linking conditions.
The work needed to fit an existing clinical content review process while remaining clear to marketing stakeholders. Every optimization therefore had to be documented and reported in a client-ready format.
Fix the foundation first, then scale the system page by page.
A monthly operating rhythm designed to compound improvements.
Review crawl data, Core Web Vitals and page-level signals to establish the next priority set rather than treating every page equally.
Sequence technical fixes and search optimizations around priority specialty pages, beginning with areas such as Neuroscience and Neonatology.
Use each reporting cycle to show what changed, what was delivered and where the next optimization opportunity sits.
The execution turned the strategy into a documented page-by-page rebuild.
A scalable search foundation with measurable outputs.
The result is not a list of fixes. It is a repeatable growth system.
Across the engagement, the technical foundation, page-level search signals, performance monitoring and reporting process became more structured. The work created a clearer operating rhythm for improving priority specialty experiences while giving stakeholders a consistent view of progress.
Delivers a structured, page-by-page rebuild.
Covering title tags, meta descriptions, header hierarchy, schema markup and internal links — documented in client-ready reports after every optimization cycle.
Numbers the marketing team reports upward.
What the engagement actually covers.
Specialty-by-specialty Core Web Vitals and crawl audits, starting with Neuroscience and Neonatology, then extended sitewide.
Optimized titles, descriptions and header structure written for dozens of service pages without disrupting clinical review workflows.
Client-ready Word documents summarizing findings and changes each cycle, built for stakeholders outside the marketing team.
Want results like this for your site?
Tikz Media handles the technical groundwork and the content, so your team only sees the report.